Celebrating LG’s 20 years of Life's Good with aheart touching Video

Celebrating LG’s 20 years of Life's Good with

aheart touching Video

Strengthening bonds with its consumers further, LG’s digital video tells the tale of every Indian home

New Delhi, May 10, 2017 — On the special occasion of its 20^th anniversary in India, LG has rolled out a unique video that showcases brilliantly how dreams come true with LG. The digital video tells the tale of every Indian home and LG’s products being an integral part of the consumers’ journey. The brand has always been the most preferred by Indian consumers and with its unique initiatives it continues to leave a mark on our lives. LG has not just sold products but the dream of a better lifestyle to all its consumers.

The story idea of the unique video (http://bit.ly/LG_AstronautFilm) is heartwarming and very familiar.It is told through an inspiring story of a single mom and her daughter who goes on to become an astronaut. It traces the journey of a girl from the year 1997 to 2017. The Mother wants her daughter to become an astronaut after watching the inspirational journey of the famous Indian astronaut, KalpanaChawla on LG Golden Eye TV. Infact, the LGTV is one of the things which her mother sells to make money for her daughter’s dream as one of the all precious things to her which are sold.  As they move onward,they realize that LG’s presence is always a part of their surroundings. The little girl, with her dedication goes on to become an astronaut, just like her idol. While she undergoes rigorous training, she is always surrounded by LG’s wide range of products for her comfort and care. The video ends with the girl, who is now grown up and an astronaut, gifting a brand-new LG OLED TV to her mother as a gesture for her sacrifices. With this story, LG reiterates how itis part of consumers lifestyles and not just a product manufacturing company.

Mr. AmitGujral,Head Corporate Marketing, LG Electronics Indiasaid,‘’LG’s20-year

long presence in India has been remarkable. Today our consumers don’t recall us just asa brand, but a trusted partner that has been an integral part of making their

lives better.LG has always struck the right chords with its consumers and taken unique steps to make their aspirations a reality.Almost every Indian will be able to associate with the digital video, as per our belief of being part of almost every Indian home. As a company, we base our initiatives on customers’ insights and this video is dedicated to honour consumers’ dreams. LG will continue to develop innovative &breakthrough products that will make the lives of consumers more convenient.A big thank you to all our Indian consumers.Their trust in us gives us inspiration to deliver our best each time and continue to live the Brand Promise - Life's Good”

The video is truly an innovative means of celebrating the 20-year long bond between LG and its consumers. It reminds us in a unique way how dreams have and continue to come alive with LG.

LG has always been a companion along the journey of its consumers and this commercial dedicates a strong message in this direction. LG has truly been an integral part of every Indian’s dream.

The video will feature across LG’s website and other digital platforms including thesocial media channels and can be viewed at http://bit.ly/LG_AstronautFilm

About LG Electronics India Pvt Ltd

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, washing machines, refrigerators, and monitors.

Say ‘No’ to Air Pollution

                    “Breathe Easy”…a term mostly used when you are said to relax. It sounds quite easy but in reality “Easy Breathing” is still metaphorical. How easy is it for us to breathe? Isn’t it so contradicting that now people have to think before they breathe? Even if people avoid stepping out of their homes in this pollution, who would guarantee that they are safe from the clutches of Air pollution and pollutants inside their homes.

          Numerous campaigns request people to plant trees, save greenery around them, But it is not proving to be entirely helpful, because nobody give proper attention. People would never refuse to save the environment unless they are prone to the adverse effects of pollution. Particularly, the most polluted region of India is Delhi-NCR, even the government has failed miserably to bring out the best result. Whether it is the “Odd-Even Scheme” or “Clean Delhi-Green Delhi”, everyone is at loss.

Then there is a question, what would ensure that people are safe in their homes if not outside? “Air purification in Home” is the new thing which we listen so frequently. I personally consider “PureIt” as the best technique.  PureIt is one of the world’s most advanced ranges of Water as well as Air Purifier provider. The Air purifier is one of the breakthrough innovations by PureIt. This purifier ensures that the air we breathe inside our home is pollutant and particles free.

“Air purification” inside our home is much more important than outside because once the particles and the pollutants gather in our home, it becomes too difficult to remove them as they are stagnant. Especially for people, who use to live in compact areas, with less or no greenery around them; or people living in the midst of the high traffic areas, this PureIt purifier is simply a boon.

Fresh air relaxes your brain and soothes your lungs. The lungs can have Bronchitis or infection because of air pollution. It simply have a high time breathing fresh Air, and Good breathe would mean good blood circulation in your body. The purifier comes in all kind of shapes and sizes, meant for the kind of room, where you want to install them. Like a small bedroom, a master bedroom or the living room. This campaign by PureIt has surely brought a relief in the polluted regions of Delhi-NCR.

          PureIt is even offering a free demo to interested people and families. You can choose the best purifier according to your requirements, that too at affordable prices. Smoke, dust particles and pollutants will not bother you if you have made up your mind. But, let’s not make it confining to our homes only. Let’s save the environment outside our homes as well. Otherwise, one day, our future generation will have to cling on a mask and an oxygen cylinder.

DETTOL EMPOWERS CHILDREN TO BE GERMBURSTERS

                                           

Who does not like a mela? Especially when it comes to children, the answer would be none. Dettol, with an innovative idea to help children keep hygiene, used melas to a great effect. Organised in Konkan Mela, Mumbai, Dettol designed an activity to engage children into hand washing, in a fun and playful manner.

Conceptualized by McCann Worldwide, New Delhi, the advertising agency made the process of hand washing an enjoyable exercise for children by making giant bubbles - out of a solution formulated with Dettol Handwash and the bubble solvent. When the children burst the bubbles, their hands turned soapy. Further, Dettol positioned a team, carrying water, to wash their hands.

The excitement in children was quite evident, as hundreds of them gathered and participated in the activity. The sight of a giant bubble was enough to entice children to burst it, and in result, making their hands germfree.

Not just this, Dettol also produced special-edition Bubble Guns for children, so that the habit of hand washing is inculcated in them, while having fun at home.

Dr. Shailesh Gupta, one of the senior Paediatricians in Mumbai, said, “It is difficult to make children wash their hands. And due to unclean hands, kids are susceptible to many illnesses. I think, this exercise is a wonderful initiative by Dettol, as it really engages children into hand washing in a way they love and enjoy.” 

After getting great response from children and adults alike, Dettol is planning to further continue with this activity, by covering various fairs, across the country.

NOW “GO PURE” IN CABS!!!!

Philips GoPure car air purifier was launched in 2015 for Indian market by Philips lumileds. According to reports the pollutants inside your car is three times more compared to the conditions on road. Taking this into account Philips launched its in car purifier called GoPure compact 110.

According to a research people are very rarely aware about the pollutants inside their car even when the windows is shut. This purifier is available in market and even on-line also. This is the best solution for fresh and healthy air in our cars as it is a unique 3- stage filtration technology. Its helps in reducing odorous in 3 stages, with the HEPA and HEWSA layers  working together for  fast purification power.

Due to the harmful air quality as it contains dust, pollen, harmful gases,viruses etc. human body gets highly affected leading  to diseases related to lungs and a temporary suffocation which can lead to some serious problems.

So, this purifier filters all the minute harmful particles keeping us healthy and safe.Now a days few Meru cabs have been used for branding purpose in Delhi,Bangalore and Mumbai. These cabs have these GoPure car air purifier placed on the front seat headrest so that the product is visible to the customer. And a flap is also there to provide a brief knowledge about it .As per customers experience , they are asked to share their reviews about their  Gopure experience on Facebook and twitter.

As its perfect and has a sleek design, it does not take much space and can be adjusted as per your demand and convenience. It has a great effect in just 15 minutes.

This product is considered to be one of the best air purifiers used in Indian cars and works efficiently. Many people after experiencing it in Meru have thought and opted for it.

This product is exclusively available on Amazon: http://amzn.to/2bSF5Mf

                                       

IndiasMostLovedCEO

To begin with, we are often coaxed with the idea of providing a better detail and definition for anything. So, Who a CEO actually is? ILLUMINATI...definitely not. A CEO is that person within an organisation, company or an institution who holds the responsibility for taking all managerial decisions. This Chief Executive Officer (CEO) can even be the Owner, a Corporate Officer, Executive or Managing In charge. For some companies, a CEO is an executive appointed by the Board of Directors; but yet there are several others who are not a mere puppet of Rhetoric’s. They are those diligent authorities inspiring the world to change, not to cling with the same monotonous or orthodox theories but bringing out the high-level implementations and strategies. In India, the most loved CEO would have all eyes upon him because this country has decided to opt for an Era of Change, Era for Upliftment, Era for Honesty, Reality and overall DEVELOPMENT. India is not looking for a meagre #think-tank….we are looking for that Super-Executive cum powerful Businessman who not only  knows  #HOW TO MAKE HAY WHEN THE SUN SHINES but also he/she would be having the potential of a #WORLDLEADER.

Some CEO’s changed the perception of how we look at this World and they made us believe that yes a single person has the potential for that breakthrough. Steve Jobs, Bill Gates, Larry Page are just a few of those examples. But how a few top notch Indians managed to bag this #WorldManagerial position. Aren’t we Indians undermining the efforts of our fellow Indians, under-estimating their beguiling spirits? Yes, we definitely are. So, whom does India love the most? Who is that enchanting Saviour of the unruly Indian economics? Will it be the one who has reduced the Cross-cultural tangibility? Is it the one who is the President of a Giant Business organization employing several in need or the one who has managed to be make India a part of #WorldReputation.

#CEO #INDIANLEADERS #BESTCEO’S…These days CEO’s are really #Workaholics. I mean Fanatics….really pious people. Their solo motto is result, perfection and the attributes of their employees. For me they must be those Geeks hovering around in perfect solitude looking for every reason to make the work-place a perfection. Sometimes, it seems they must be having an all-time solution to whatever problems their employees are having. Gosh, Are they this great or perfect? Even if they are, then. How did they manage to be this Zealous. Are they Dogmatic or Diplomatic, Rebel or an Activist? Mind-Boggling, isn’t it????

According to my view-point India needs a #DiehardOptimist..Diehard because yeah its India and Optimist because after all of that cumbersome politics, the whirlpool of media analytics and #ENMASSE ,it really becomes very hard to maintain that level of Striving and Enthusiasm. For me, one perfect CEO would be Rahul Dravid,the veteran Cricketer. #THEWALL.. as we know him, could forthright straighten up the arrogance of the bowlers. Shoaib Akhtar, running at a speed of 140 kmph, Dravid on the crease, and lo and behold…a simple shot, a little effort and 4 runs. It would have really pained me, had I been the bowler. What level of patience man. Atleast, for people like me, I need 2-3 hours of deep meditation every day to get to that level as him. CEO with this Cool as him would certainly have a run for their money. The best fact about him is that he is never traumatized by the Indian media and Speculations. Had he been the CEO,none of his employees would poise too hard for getting appraisals and they would have an ear for sharing their problems with. His belief would let people hold a faith in him; leading to #Investments #Reliability…and #Enthusiasm. India would definitely love this CEO.

Frankly speaking,  In India these days, it is utmost important that as a CEO you know what is a must for the betterment of Economics. Sensex, NIFTY…spam of hoardings has definitely not done as good as an #HonestPolicy can do. This CEO won’t be Taher Shah’s Angel or a Business Tycoon. His repute won’t be his concern but #India and #Indian’s would be. His key to the success of economics would be guided by his own firm beliefs. A crash in the Stock market would definitely not shatter the dreams of the people associated with him. But, definitely he would #ONE-UP the dis-belief surrounding him.

He will be embarking on the path to success…leading Fellow Indians there too…he will be.. #INDIASMOSTLOVEDCEO….

"after all who is this CEO".

CEO – What are you thinking about? What does the term CEO mean to you? Is this the person whom you have never interacted with? Or is this the person who is always on the floor to chat with? Or is this the person you want to one day become? Well, these are the questions every employee can relate to. Isn’t it wonderful to think about the person responsible for our self welfare? Or is it? You have to answer these questions. Yes, you read it right – YOU have the right to choose your #IndiasMostLovedCEO.

 Who do you think is our most beloved CEO? Who will win the top spot? This honor is beyond imagination! And guess what, it is you who will choose! Awesome, right? This is the first time such an initiative has been taken and the success of this are in your hands! You are our real heroes!

 It’s always been the case that everyone opts for the top spot and this is one is where no one can predict the outcome till we have reached the end of this! Every point counts and it is such an excitement galore! The name of the winner will reverberate throughout and we will be part of it! We together with you are actually making history and that is what matters!

   

 India is a democratic country and this is why we are getting this wonderful opportunity to choose a CEO who is dynamic, a hero, and importantly most loved!  Do you need to know what you have to do? Just take a look at http://indiasmostlovedceo.com/ and make a choice! That’s it! By doing this bag a chance to be featured on the website and win exciting prizes like MOTO G mobile phones and Flipkart vouchers! Let us make together make this initiative a huge success! Lift off! 

Vodafone U- Especially Its for Youth like Us

Vodafone India has announced a unique proposition Vodafone ‘U’ – a first of its kind, lifestyle proposition designed especially for young Indians. Technology has levelled the playing field, opening up remarkable opportunities for young people making the information age truly come alive. Hence it is necessary to target the youth and impress them. Vodafone has made the first and wonderful step towards enabling this.

The dependence on mobile phones has increased exponentially. For this data pack becomes vital which Vodafone U has looked into carefully and has come up with special data plans. We want to stay connected with our besties all the time as we have lots to talk always! For this Vodafone has introduced to new tariff rates when we speak to our three best besties with Vodafone network. What can better relax our mind than listening to music on the go or when you are bored or whenever you need, right? For this too Vodafone has given us the functionality of downloading the music from Vodafone music library. These are the features every youth dreams of and hats off to Vodafone to have come up with this great and awesome experience!

You might be wondering, how do we get all these features right? Well, it is very easy. Download the Vodafone app and enable Vodafone U segment. The app will also allow them to segment and choose their data consumption pattern and pay accordingly for it. And if they run out of data, they can get a data credit of 60 MB which will be debited when they next top up their account. The company is offering special night allowance to youngsters to browse the internet.

With the features you will be able to enjoy:

·         Fun, Always on- Enjoy Internet, Calls, Music, Experiences

·         Catching up, always on - Call 3 of your closest Vodafone buddies @20p/min

·         Surfing, always on - Get lots of data and a data loan if you run out

·         Music, always on - Enjoy free downloads from Vodafone Music for 60 days

Youngsters can always have #FunWithU Vodafone. You guys know what we want! Now we young patrons of Vodafone ‘U’ will always be connected with friends and have fun via the world of internet, voice, music plus exciting digital offers and experiences. It has become Connector, Enabler and Entertainer. Thank You J