Who does not like a mela? Especially when
it comes to children, the answer would be none. Dettol, with an innovative idea
to help children keep hygiene, used melas to a great effect.
Organised in Konkan Mela, Mumbai, Dettol designed an activity to engage
children into hand washing, in a fun and playful manner.
Conceptualized by McCann Worldwide, New Delhi, the
advertising agency made the process of hand washing an enjoyable exercise for
children by making giant bubbles - out of a solution formulated with Dettol
Handwash and the bubble solvent. When the children burst the bubbles, their
hands turned soapy. Further, Dettol positioned a team, carrying water, to wash their
hands.
The excitement in children was quite evident, as
hundreds of them gathered and participated in the activity. The sight of a
giant bubble was enough to entice children to burst it, and in result, making
their hands germfree.
Not just this, Dettol also produced special-edition
Bubble Guns for children, so that the habit of hand washing is inculcated in
them, while having fun at home.
Dr. Shailesh Gupta, one of the senior Paediatricians
in Mumbai, said, “It is difficult to make children wash their hands. And due to
unclean hands, kids are susceptible to many illnesses. I think, this exercise
is a wonderful initiative by Dettol, as it really engages children into hand
washing in a way they love and enjoy.”
After getting great response from children and adults
alike, Dettol is planning to further continue with this activity, by covering
various fairs, across the country.
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